Semantic Search Engine Omnity Claims That It Can Beat Google And Buy It

One new search engine is so confident in its technology that it thinks it could buy Google, and not the other way around.

Just a couple of days ago, Omnity was announced as a “next-generation semantic search and discovery tool”. The company calls itself a fundamental advancement in discovering technology and enabling the people to discover hidden interconnection between fields like finance, law, science, engineering, and medicine.

“What this lets users do is avoid the tyranny of taxonomy,” said Omnity CEO Brian Sager at a Tuesday evening CES event called Digital Experience. “We probably should trademark that,” he then joked.

How Omnity performs a search operation?

Omnity release post explains that the search engine allows a user to use the complete document as a search query and discover the connected documents based on the content inside the document. This way, it finds related documents even if they are not directly related to each other via links.

Sager explained that when Omnity searches across documents, it throws out “grammatical glue but semantic noise”—commonly used words like “the,” “he,” “she,” or “it.” Stripped of this “noise,” Omnity is then able to analyze the remaining “rare words” to find common threads that link together different documents.

“The Omnity product highlights several unusual features. For example, a single person reading and pair-wise interconnecting a 100,000 documents would take nearly 10,000 years. Omnity can perform this function in a fraction of a second, which represents a trillion-fold acceleration,” said Brain Sager, Omnity co-founder.

Sager wants to upend the basic idea of search just like Google performed the search in 1998 while looking for academic articles.

What about Omnity vs Google?

“We don’t view ourselves as being complementary and not competitive with Google,” said Sager. When asked by Motherboard if this meant Omnity was looking to be acquired by Google, he mentioned something very surprising.

I use Google every day and it’s great, but no, we’re more likely to buy Google.